Moth and Rabbit is a luxury niche perfume brand with an experimental approach founded in Berlin in 2016 by Elke Filpes and Christian Choi, with the ambition of translating stories and emotions into olfactory products and experiences.
All of Moth and Rabbit's work is about creating products with deeper meaning and value that aid human expansion and provide access to a deeper understanding of our society and smell in general. We believe that to create a new awareness for fragrance in the minds and hearts of the modern consumer, fragrance creation must begin by looking towards new olfactory inspirations that expand the meaning and role fragrances play in our lives. The principles of transformation and reproduction, symbols of the Moth and the Rabbit, define the way we produce and communicate fragrances. Exceptional filmmakers, artists and individuals who tell unique stories through their work serve as inspirational briefs for the perfumer, who translates exceptional stories into exceptional perfumes.
Moth and Rabbit conceives perfumes using the highest quality materials available and a minimalist design approach with a hint of luxury and irony, to fuel a renewed approach to modern luxury. The fragrances are sold in 15 countries in an exclusive, world-class network.
We believe that through a multi-sensory approach we can create timeless products and endless stories, which inspire and connect people around the world.
