Collection: LORENZINI PERFUME

Each of our creations is conceived as an immaterial work of art, animated by the desire to communicate, performed with infinite devotion and experienced as a form of love.
In a world based on sight, the sense most easily deceived, we choose to communicate through smell; smells are our stories, and the words chosen to tell them are the wind that carries them to where they can be heard. Memories that we have forgotten live in our mind and guide our history, marking the uniqueness of every human being waiting to be awakened by the olfactory impulse to which they are linked.
Our creations are born from the desire to restore those memories and bring those who encounter them to recognize themselves and relive the dormant details of their precious humanity. We counter the seriality of the modern era with a methodology based on craftsmanship. The figure of the perfumer, in our laboratory, returns to being that of an artisan artist who creates his works not only with the mind but also with the hands. In fact, we experience the manual component as the final act that guarantees the authenticity of the work and binds it inextricably to its author. In this way we keep the bond between the artist and his creation intact, so that each bottle is a unique work and not yet another copy of an original.